“Don’t find customers for your products, find products for your customers.” Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. …

This post is part of a series on useful business concepts to help build more resilient, innovative companies in the world. The Hedgehog Concept comes from Jim Collins’ bestseller Good to Great: Why Some Companies Make the Leap and Others Don’t. In the book, Collins shares insights that his team…

One of the most important things you’ll do early on when you’re designing a go-to-market strategy or launching a new offering is deciding on your target customer. It’s an important first step because the customer you choose will also dictate how you build your product or service, and the way…

Space is a heck of a place to run into problems. In the 1995 movie Apollo 13, there’s an iconic scene in which NASA Flight Director, Gene Kranz, (played by Ed Harris) draws a map of the Earth and Moon on a blackboard. It had been two days into the…

For the past few years, I’d had a nagging feeling that the work I’d been doing was not the work I was meant to be doing. I mean, I was pretty good at it and felt generously compensated for it, but it just never felt right. …